Design Decisions That Pay Off: A Return-on-Investment Guide for Homeowners & Rental Hosts

When you think about interior design, your first thought might be style — colors, textures, and the way a space makes you feel. But great design is also a smart investment.
Whether you’re renovating your home or managing a short-term rental, the right design decisions can directly impact your bottom line. From higher resale values to better guest reviews, design done thoughtfully can deliver measurable results.
At Hanna Mae Design Studio, we believe beauty and practicality should go hand-in-hand. So today, we’re sharing which design upgrades actually pay off — and how to make strategic choices that increase both your property’s appeal and its value.
Why ROI in Design Matters
A well-designed space doesn’t just look better — it performs better.
In a home sale, it can mean thousands more in resale value. In a rental property, it can mean higher nightly rates, better reviews, and fewer vacancies.
We’ve seen it first-hand: small, thoughtful upgrades often make the biggest difference. It’s not about spending more — it’s about spending strategically.
1. Kitchen Upgrades: The Heart (and Wallet) of the Home
Kitchens are consistently the best return-on-investment renovation. Updating cabinet hardware, adding under-cabinet lighting, or replacing outdated fixtures can instantly modernize the space — without a full remodel.
💰 Typical ROI: 70–100% depending on scope
✨ Hanna’s Tip: Paint existing cabinets and swap out hardware before considering full replacement. Pair with a timeless backsplash or updated counters for maximum impact.
2. Bathroom Refreshes That Wow
Bathrooms sell homes — and win over guests. A clean, updated bathroom feels like luxury, even on a small budget.
💰 Typical ROI: 60–80%
✨ Hanna’s Tip: Choose classic finishes over trends. Matte black or brushed brass fixtures are modern yet timeless.
3. Lighting & Window Treatments: The Secret to Elevated Spaces
Lighting is one of the most overlooked design elements — and one of the most transformative. A few well-chosen fixtures can make your property feel curated and high-end.
💰 Typical ROI: 50–70%
✨ Hanna’s Tip: Layer lighting — ambient, task, and accent — to make spaces feel cozy, functional, and intentional.
4. Flooring That Feels Like an Upgrade
If your flooring is worn or mismatched, it can make even a beautiful home feel dated. Refinished hardwood or luxury vinyl plank provides a cohesive, durable look that adds instant value.
💰 Typical ROI: 70–80%
✨ Hanna’s Tip: Keep flooring finishes consistent throughout the home — it makes the entire space feel larger and more polished.
5. Curb Appeal & First Impressions
Whether a guest is arriving for a weekend stay or a buyer is seeing your home for the first time, the exterior sets the tone.
💰 Typical ROI: 80–100%
✨ Hanna’s Tip: Don’t underestimate your porch or entryway — a new front door color, lighting, and planters can instantly elevate curb appeal.
Real-Life Example
One of our rental property clients updated a dated kitchen with new cabinet doors, warm paint, and modern lighting. The total cost? Under $7,000.
After the refresh, their nightly rate increased by 25% — and bookings doubled within a month.
That’s the power of strategic design.
Upgrades That Don’t Always Pay Off
Not every design choice translates into profit. Some improvements are beautiful but don’t make sense for your property’s market or price point.
🚫 Over-customizing (built-ins or specialty rooms that limit flexibility)
🚫 Ultra-luxury finishes in mid-priced areas
🚫 Trendy styles that date quickly (think all-gray everything)
✨ Hanna’s Tip: Design for versatility and timeless appeal — not just what’s trending this year.
How to Prioritize for Your Property
When planning your next update, ask yourself:
- Am I designing for personal enjoyment or profit?
- What are the key spaces that influence first impressions?
- How long do I plan to keep or rent this property?
Your answers will help you focus your budget where it matters most — kitchens, bathrooms, lighting, and entryways often lead the way.
Ready to Maximize Your Design ROI?
Whether you’re refreshing your forever home or managing multiple rentals, every design decision can move you closer to your goals.
At Hanna Mae Design Studio, we help clients create spaces that are not only beautiful, but profitable. From layout planning to finish selection, we guide you toward updates that make a real difference in value, style, and livability.
💬 Ready to find out which design upgrades will bring you the best return?
👉 Start with a free call to learn more information about HMDS, and let’s make your space beautiful — and smart.
Can't wait to talk soon!
Xoxo,
Hanna & Tracey